Track, Trace & Authenticate

Industrial Components

How Countermark gives customers the security that they are receiving genuine components

Make sure customers are getting your authentic, safe components. Counterfeit products are unlikely to have met the stringent checks that a genuine product goes through and are often sub-standard or worse, dangerous.

Countermark is an easy solution designed to reduce the risks of using fake components. It can be used to control your supply chain and help customers trace their item back to you, giving them the confidence that they have received a genuine component.

Countermark can act as a digital signature, uniquely identifying each individual product that you ship. Countermarks can be applied with Laser Markers or with Continuous Ink Jet Printers (the same type of printers widely used for “best before” data). In the event of a product failure, the unique Countermark can be used to demonstrate the provenance (real or counterfeit) of a suspect part.

Appliance Spares

Reduce the risk of Counterfeits and engage with your customers

Help fitters to avoid fake spares. Unfortunately, there is a huge market for counterfeit spare parts. Using Countermark technology, you can give fitters the security of knowing that they have obtained certified genuine parts, helping protect your reputation and revenue from fake spares.

Countermark can also be used as a customer engagement tool. The fitter scanning the Countermark as part of his repair can extend repaired product warranty and help identify the end customer with the repaired item.

Use the information about the end user to engage and give them a great service, working in a similar way to a product warranty. Knowing when a part has been fitted allows you to approach the end user at the right time for a replacement product or for maintenance.

Why Countermark

QR code versus Countermark

QR codes were developed in 1992; they contain the entire text to be used, for example a website URL. A summary below gives the key differences between Countermark and QR codes.

Countermark codes are controlled by us, and have strong inbuilt anti-spoofing technology. QR codes are detected and read automatically by contemporary phones. This means counterfeiters can use their own QR codes on fake products and take your customers to fake websites to request their usernames and passwords.

Countermark codes have inbuilt GDPR compliant processing and, subject to permissions, can identify the person reading the code, their location, their phone model and the product they are checking. QR codes have no GDPR protection, meaning codes that link back to your website have little in the way of customer data.

Countermark codes are inherently human and machine readable, so, in environments where the code can be scuffed or damaged, the user can enter strings of digits from the top row to recover from a no-read situation. A damaged QR code cannot be recovered in this way.

Countermark codes were designed to be printed with Continuous Ink Jet Printers, already a mainstay of food and industrial production. Countermarks can be ink-jetted onto metals and plastics. QR codes require a strong black/white contrast, meaning they may need to be printed onto a label. That label then needs to be stuck onto the product, costing much more that direct printing. Using Countermark codes therefore avoids the need to securely source, handle and apply labels.

Countermark codes can be disabled or enabled based on location, age of the code or a change in the marketing message. QR codes don’t have this inherent level of control.

Countermarks codes can also be enabled according to the status of the person reading the code. A field service technician could be given repair data or service history, whereas a customer reading the same Countermark can receive marketing data.

Fast, simple and effective, Countermark is an invaluable tool for checking authenticity and validation.


Using Countermark technology to ensure a document or product is genuine, you can help to avoid the very real risks associated with counterfeit products or unskilled staff.

Easily created from your desk, a Countermark can be attached to physical or digital items, even remaining readable when damaged. Ultimately, it is a unique digital fingerprint that can be traced back to your organisation, giving security that a genuine component has been supplied.

Contact our knowledgeable team today to learn more about Countermark technology and how it can benefit your organisation.